FYI: Tesla’s Model S and Model X could see minor updates in 2025 amid low sales volumes, reflecting the company’s strategic adjustments.
Tesla’s Future Plans for the Model S and Model X: Subtle Tweaks or Sentimental Retention?
Tesla is preparing to give its flagship Model S and Model X minor updates by 2025, despite their dwindling sales. The company’s recent sightings of these refreshed models in California have raised questions about Tesla’s intentions, with many expecting no major design overhauls.
Challenging Sales Landscape
In the first quarter, Tesla combined the delivery numbers for the Model S, Model X, and the Cybertruck, totaling just 12,881 units. With reports suggesting approximately 6,400 Cybertruck deliveries, it’s clear the demand for the Model S and X remains subdued. CEO Elon Musk previously acknowledged that these models are produced largely for "sentimental reasons."
Design and Feature Updates
Recent visuals indicate minimal aesthetic changes for both vehicles. Notable updates include a new front bumper camera and ambient lighting, which align with features found on the newly refreshed Model Y. The Model X is also expected to sport new 20-inch wheels, while the Model S might gain a rear diffuser on its Plaid variant.
Technical Enhancements
While the exterior modifications appear modest, these updates may better integrate the vehicles with Tesla’s Full Self-Driving suite. Tesla’s VP of Vehicle Engineering, Lars Moravy, hinted at these gradual updates earlier this year, pointing to changes in vehicle architecture and structure.
Strategic Positioning
Given these updates, Tesla seems to prioritize function over form, likely content with making the Model S and X more compatible with existing technology rather than targeting sales growth. This strategic positioning reflects Tesla’s focus on higher-volume models like the Model 3 and Model Y.
In conclusion, Tesla’s subtle enhancements to the Model S and Model X suggest a focus on technology integration rather than significant sales. As these models evolve, Tesla maintains its emphasis on innovation in its higher-volume vehicles. For more insights and updates, reach out to us at tips@automotive.fyi, or on Twitter @automotivefyi.
William Kouch, Editor of Automotive.fyi
