FYI: Rivian unveils enticing discounts on its latest EV inventory, packing up to $6,000 in savings.
Rivian, a notable player in the electric vehicle market, has rolled out attractive discounts on its inventory vehicles, offering potential savings as high as $6,000. While customers are required to request a trade-in estimate for gas or hybrid vehicles to unlock these savings, physically trading in these vehicles is not necessary.
Offers on Rivian’s 2025 Models
The available discounts cater to different configurations of Rivian’s 2025 models:
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Dual Motor and Max Battery Configuration: A $3,000 discount is applicable, reducing the R1S model to a starting price of $86,900 and the R1T to $80,900, excluding shipping and taxes.
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Dual Motor with Max Battery and Performance Upgrade: These models receive a $4,500 price cut, pushing the R1S model’s price down to $90,400 and the R1T to $84,400.
- Tri Motor with Max Battery: The most significant discount of $6,000 is reserved for this configuration, dropping the R1S model to $100,900 and the R1T to $94,900, excluding shipping and taxes.
These price reductions, while not bringing the vehicles into the realm of affordability for every buyer, provide a substantial financial incentive, especially considering Rivian’s offerings are currently ineligible for the $7,500 federal tax credit for EVs.
Discount Eligibility Criteria
These discounts are specific to inventory vehicles in the mentioned setups and exclude other models such as the Dual Standard and Dual Large. Additionally, custom builds, demonstration vehicles, and pre-owned options do not qualify for these offers. The promotion is available to residents in the U.S. and Canada who acquire a trade-in estimate for vehicles powered by internal combustion or hybrids—without the obligation of making an actual trade.
To benefit from these discounts, qualifying orders need to be placed within the window of January 21 to March 31, with deliveries completed by the end of March.
A Strategic Move in the EV Market
Rivian’s strategic discount offering aligns with the increasing competition in the electric vehicle landscape. By lowering prices, the brand aims to attract buyers who are on the fence due to cost considerations, especially since federal incentives are currently off the table for their models.
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