FYI: Hoonigan’s Gymkhana Grid is making a thrilling comeback with exciting new elements.
Hoonigan’s Gymkhana Grid Revival: A Fresh Spin on an Old Favorite
Hoonigan was once a powerhouse in automotive content, famed for its exhilarating rally car builds from brands like Subaru, Ford, and Audi. However, after a venture into private equity, the brand faced talent losses, budget slashes, and ultimately bankruptcy. The iconic Gymkhana Grid, beloved by fans for its intense driver competitions, seemed lost until now. Revived with a twist, this electrifying motorsport event is set to captivate audiences once more.
Rediscovering Gymkhana Grid
At the heart of Gymkhana Grid lies a simple yet thrilling concept: two cars face off on the same track, complete with a handicap system akin to bracket racing. The circuit, inspired by Ken Block’s legendary videos, is compact, making the adrenaline-pumping action easy for spectators to follow.
The Rich History of Gymkhana
While Ken Block’s first Gymkhana video in 2008 captivated the internet, the roots of this motorsport run much deeper. Originating as equestrian events, gymkhana transitioned to motor vehicles post-World War II, mirroring the car maneuvers we know today. Block’s genius added layers of creativity, introducing motorized stunts that transformed the sport.
From Shoe Promotion to Global Sensation
Ken Block’s initial videos aimed to boost his shoe brand, DC. Yet, the overwhelming success of his efforts birthed an internet sensation. By 2010, with backing from Ford Motorsport, Block founded Hoonigan, further embedding his contribution to car culture and showcasing his driving prowess in the World Rally Championship (WRC).
Honoring Ken Block’s Legacy
As Hoonigan looks to the future, longtime fans might feel nostalgic, yearning for the originals. Yet, this evolution aligns with Ken’s vision. Production may be more budget-conscious, but the commitment to thrilling content remains. Hoonigan’s YouTube channel is buzzing with renewed vigor, promising an exciting chapter ahead.
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Donald Smith, Editor of Automotive.fyi
In summary, Gymkhana Grid’s revival is a nod to the rich legacy of Ken Block. With innovative twists and a renewed spirit, Hoonigan is poised to reignite passion in motorsport enthusiasts worldwide.
