FYI: Ferrari Triumphs in Legal Battle to Retain Testarossa Trademark
In a significant legal victory, Ferrari has reclaimed the rights to its iconic "Testarossa" trademark after a rigorous challenge ended on July 2, 2025. The ruling, delivered by the EU president, overturned a prior decision that had stripped Ferrari of its rights to the name, posing a critical precedent for trademark use and protection in the automotive industry.
Ferrari’s Trademark Battle
The conflict began when the EU Intellectual Property Office revoked Ferrari’s rights to the Testarossa name, arguing that the brand had not demonstrated "continuous and true use" between 2010 and 2015. German toy maker Autec challenged the trademark, claiming Ferrari failed to use the name in that period. However, Ferrari successfully argued that its sales of certified used cars and officially licensed scale models were legitimate uses of the trademark under EU law.
The Court’s Decision
The court found in favor of Ferrari, acknowledging that certified resale activities and licensed models amount to authentic use of the trademark. This decision reflects broader EU legal standards whereby continuity of a brand can be demonstrated through associated commercial activities, not solely new product manufacturing. The ruling also highlighted the importance of certified dealers in maintaining brand integrity.
Testarossa’s Enduring Legacy
First hitting the market in 1984, Ferrari’s Testarossa remains a symbol of automotive excellence. The vehicle’s 4.9-liter flat-12 engine, producing 390 horsepower, captivated enthusiasts with its performance and distinctive design. Popularized by appearances in "Miami Vice" and arcade classics like "Outrun," the Testarossa became a cultural icon and continues to demand high prices at auctions, underscoring its timeless appeal.
Implications for the Industry
The recent verdict not only secures Ferrari’s rights over the Testarossa name but also establishes critical protection frameworks for heritage brands across the EU. This ruling ensures that authorized resale and licensing efforts can thwart challenges on the grounds of non-use, potentially guiding similar cases in the future.
Conclusion
Ferrari’s triumph in this legal battle secures its legacy and sets a benchmark for brand protection and intellectual property law within the automotive industry. With the Testarossa name firmly in its grasp, Ferrari continues to safeguard the rich history and prestige of its emblematic models.
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Donald’s Signature: Donald Smith, Editor of Automotive.fyi
