FYI: The Mercedes G580’s electric debut struggles as Mercedes explores new powertrain options.
Mercedes G580’s Electric Struggles: A Luxury Vehicle Faces Challenges
The Mercedes G580, the fully electric version of the iconic G-Class, is reportedly underperforming in the market. According to a German media report, Mercedes-Benz is internally recognizing the vehicle’s limited appeal, with only 1,450 units sold through April this year. In stark contrast, the traditional combustion variant saw 9,700 deliveries in the same timeframe.
The Lifestyle Disconnect
Despite most G-Class vehicles enjoying a life of short, in-town journeys—where electric powertrains would seem a perfect fit—the G580 isn’t resonating with buyers. Many owners value the powerful V-8’s distinctive experience, which the electric G580 can’t fully replicate, even with features like the G-Roar faux engine sound designed to mimic the V-8’s growl.
Performance and Price Points
Mercedes doesn’t officially label the G580 as a failure, pointing to a record-breaking quarter for G-Class sales and an 18% increase in 2025. However, the numbers tell a different story for the electric model, a niche vehicle starting at €147,000 in Europe and $162,250 in the U.S. With a range of 239 miles (385 km), the G580 is less travel-ready compared to its combustion counterparts, which might explain its lukewarm reception.
Rethinking Future Models
The G580’s performance is influencing Mercedes’ direction, especially concerning the planned "junior G" model, initially intended as electric-only. The automaker is considering a combustion option for this new variant, following the trend seen with Fiat’s hybrid adaptation of the 500e.
Looking Ahead
Mercedes engineers hint at a manageable development cost for integrating combustion power into the upcoming junior G-Class. With a potential launch two years away, it remains to be seen how Mercedes will adapt its powertrain strategy in response to evolving consumer preferences.
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William Kouch, Editor of Automotive.fyi
