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FYI: The collaboration between Mercedes-AMG and Hollywood brings the excitement of Formula 1 to the silver screen with Brad Pitt in the spotlight.
### Mercedes-AMG and the F1 Movie Magic
This summer, the thrill of Formula 1 will leap from the racetrack to the movie theaters with a new film featuring Brad Pitt and Damson Idris. Directed by Joseph Kosinski of “Top Gun: Maverick” fame, this cinematic journey blends the real and the fictional with unprecedented authenticity, largely thanks to Mercedes-AMG’s involvement.
### On and Off-Screen Collaborations
Key to the film’s realism is its unique filming schedule: scenes were shot during an actual F1 weekend, immersing audiences in vibrant race conditions. Behind the scenes, Mercedes-AMG offered its wealth of expertise, providing everything from performance vehicles to official F1 safety and medical cars. Additionally, models like the SL, G-Class, and GT make their presence felt on-screen.
Mercedes-AMG has also partnered with Apple Original Films and Warner Bros. Pictures for global campaigns supporting the film’s release, enhancing the brand’s representation within both automotive and cinematic circles.
### Introducing the AMG GT 63 “APXGP Edition”
Unveiled at the Miami Grand Prix, the AMG GT 63 “APXGP Edition” leans into the film’s narrative. This exclusive model epitomizes the synergy between real-world motorsports and cinematic storytelling. Sporting golden accents on its grille, fenders, and diffusers, and equipped with 21-inch forged cross-spoke wheels, this special edition is nothing short of extraordinary.
Inside, the APXGP Edition offers luxurious details: black Nappa leather with gold stitching, carbon fiber trim, and a bespoke AMG cover. It features the Burmester 3D surround sound system and advanced AMG tracking technology, reinforcing its motorsport heritage.
### Hollywood Meets the F1 Grid
The movie, produced by Jerry Bruckheimer and Lewis Hamilton, dramatizes the world of F1 racing. Brad Pitt takes on the role of a former driver making a comeback, alongside rookie teammate Damson Idris. Mercedes-AMG’s integral role ensures the film’s authentic atmosphere, delighting both car enthusiasts and cinema lovers alike.
Not just a centerpiece for the big screen, the partnership brings forth tangible creations like the GT 63 “APXGP Edition,” celebrating this thrilling collaboration.
For more insights and updates, reach out to us at tips@automotive.fyi, or on Twitter @automotivefyi.
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Donald Smith, Editor of Automotive.fyi
